Summary Field Marketing Manager role in Canada Field Marketing team to drive strategy, development, and execution of innovative campaigns to generate leads, pipeline, and revenue growth in assigned regions. Works with regional sales leaders as the “whole of marketing” for assigned regions, supporting coordinated marketing programs to increase brand awareness, lead generation, and accelerate pipeline. Reports to Team Lead for Canada East Region. What You Will Do Develop and execute field marketing plan(s) with an effective mix of marketing programs in support of business priorities for assigned regions across digital, events, strategic alliances, demand generation campaigns, and brand awareness. Act as a strategic business partner to sales leadership and point-of-contact for all marketing activities, communicating and educating the sales team about new and planned marketing activities, corporate, regional, and local programs to drive engagement. Deeply understand assigned region(s) business objectives, including pipeline/revenue targets, and be accountable for marketing’s role in reaching those goals, aligning initiatives with sales objectives. Become the go‑to expert on assigned regions, developing deep knowledge of regional market dynamics, competitive landscape, and representing unique needs within the broader marketing organization. Drive operational excellence throughout the business, connecting the dots and making key decisions to help teams execute the marketing strategy. Collaborate effectively with marketing centers of excellence (COEs): Work with the events team to deploy targeted events to acquire new leads, accelerate pipeline, and retain customers. Work with digital marketing to develop regional paid media strategy to increase brand awareness and lead generation. Work with brand, content, and public relations team to identify subject‑matter experts from assigned regions. Mentor junior marketing team members and develop their ability to contribute to field marketing strategies. Forecast, measure, analyze and report on impact of field marketing programs focusing on success metrics: inquiry/response rate, conversion metrics, database growth/health, and pipeline acceleration impact. Monitor market for trends, benchmarks, opportunities, best practices, tools/platforms and actively recommend opportunities to leadership. Qualifications Bachelor’s degree in marketing, communications, or related area. Minimum of 5+ years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs. Experience in a B2B environment is an asset. A demonstrable understanding of marketing best practices and a proven track record of building and executing multi‑channel marketing programs that drive measurable results. Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities. Highly organized with the ability to juggle competing demands, priorities, and resources. Thorough proofreading and copywriting skills. Fluent in French and English – written and speaking with the ability to lead and present in meetings with Quebec stakeholders and leadership. Strong attention to detail and keen focus on quality. Naturally collaborative, with a track record of building strong working relationships and driving alignment without formal authority. Department: Marketing Required Experience: 5–7 years of relevant experience Required Travel: Up to 25% We endeavor to make this website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the recruiting team This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications. #J-18808-Ljbffr