About the Role At Float, Product Marketing Managers are adoption architects—they own the strategy and execution that drives product adoption across the entire customer journey.This is a hands‑on, individual contributor role. You will partner closely with Product, Sales, Customer Success, and Marketing to turn Float’s multi‑product platform into clear, compelling narratives and programs that drive usage, adoption, and expansion.This is not a role focused only on launches. You will work end‑to‑end across acquisition, activation, adoption, and expansion, owning outcomes not just deliverables.What You’ll Own 1. Product Adoption Strategy & ExecutionOwn strategy and execution to drive product adoption across the full customer journey (pre‑ and post‑sale)Translate product capabilities into clear, differentiated messaging and positioningIdentify adoption gaps and design programs to improve usage and engagement2. Go‑to‑Market & Lifecycle ProgramsLead and support product launches but go beyond them into ongoing lifecycle and growth programsBuild and execute initiatives across:Acquisition (messaging, packaging, GTM)Activation (onboarding, first value)Adoption (feature usage, engagement)Expansion (upsell, cross‑sell signals)3. Platform Narrative & MessagingHelp shape Float’s multi‑product platform story, not just individual featuresDevelop messaging that resonates with target segments and evolves with the productPartner with Marketing to bring campaigns and content to life (while owning core messaging yourself)4. Cross‑Functional CommercializationAct as the bridge between Product and GTM teamsPartner with:Product → influence roadmap based on market & customer insightsSales → enable teams with clear value propositions and positioningCustomer Success → drive adoption and retention strategiesEnsure alignment across teams to drive measurable outcomes5. Insights, Experimentation & DataUse product, customer, and lifecycle data to identify opportunities and inform strategyDesign and run experiments to improve adoption and performanceMeasure success through impact on adoption, usage, and commercial metricsWhat Success Looks LikeProduct adoption meaningfully increases for your focus areasClear, compelling messaging exists across the customer journeyLifecycle programs drive measurable improvements in usage and expansionGTM teams are aligned and enabled with strong positioning and narrativesYou operate as both astrategist and executor , moving quickly from insight to actionWhat You Bring Core CapabilitiesStrong product and strategic thinking. You can connect product, market, and customer needsExcellent messaging and storytelling skills (you can write and create, not just brief others)Comfortable operating across the full funnel, not just launchesHighly cross‑functional—you influence without authority and drive alignmentExperienceExperience in Product Marketing, Product Management, or a closely related roleProven ability to drivemeasurable outcomes(adoption, retention, expansion, or revenue impact)Experience working on multi‑product or platform businesses is a plusBackgrounds in product ops / product / hybrid roles are welcome if paired with strong marketing instinctsHow You WorkOwner mindset:You take accountability for outcomes, not just outputsBuilder:You create programs, messaging, and systems—not just strategiesCurious and adaptable:You can operate in ambiguity and evolve quicklyCollaborative:You work seamlessly across Product, Sales, CS, and MarketingExecution‑focused:You move fast and ship, while maintaining qualityWhat This Role Is NotNot a pure launch PMM roleNot a “traffic manager” for marketing requestsNot limited to pre‑sales or post‑sales—you operate across the full journeyNot a people management role (this is a high‑impact IC position)Why This Role Matters at Float Float is evolving into amulti‑product platform , and success depends on how effectively customers adopt and use those products.As a PMM, you are central to that outcome designing how our products are understood, adopted, and expanded across the customer base.Why You Should JoinWork at one of Canada’s fastest‑growing fintech companiesMake a real impact in a high‑autonomy, high‑growth roleCollaborate with an ambitious and supportive teamCompetitive compensation, equity options, and benefitsHybrid work model – we are based in Toronto with in‑office days for connection and collaborationEnjoy catered team lunches every Tuesday, Wednesday and ThursdayBring your pup to our dog‑friendly officeThrive in a high‑trust, high‑performance culture where your work truly mattersIn Short At Float, you’ll thrive if you’re bold, curious, and eager to make a real impact. We’re building something special—and having a lot of fun along the way. If you’re excited to build, grow, and win together,we’d love to meet you.We’re committed to building a workplace that’s welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float, just let us know! You can reach out to Vic ( ), and we’ll work with you to make sure you have what you need to succeed.#J-18808-Ljbffr