Digital and Performance Marketing ManagerFull Time Employee SS - Mktg & Ref Dev. Halifax, NS, CA Salary Range: $70,000.00 To $80,000.00 Annually Digital and Performance Marketing ManagerNuVista Mental Health Full Time – Shared Services - Marketing Reports to: Director of Marketing About NuVistaNuVista Mental Health is a national network of mental health clinics serving communities across Canada. With locations from coast to coast and a growing portfolio of specialized sub-brands, NuVista is committed to accessible, evidence-based, and patient-centred care. The OpportunityTheDigital and Performance Marketing Managerwill oversee digital marketing performance, clinic marketing operations, and lead tracking strategies across NuVista and its portfolio of sub-brands and co-branded clinics. This is a creative, strategic and analytical role focused on improving patient acquisition, optimizing digital performance, and aligning marketing initiatives with clinic growth objectives. This role is responsible for: Managing digital marketing creative planning and performance across paid advertising, website analytics, social reporting, and lead generation channels Supervising and supporting the Social Media Coordinator alongside the Marketing Manager: Brand & ContentMonitoring website traffic, user behaviour, conversion metrics, and patient acquisition trendsDeveloping and managing reporting systems for lead tracking, campaign performance, and clinic-level marketing insights, including the quarterly marketing report and the clinic portfolio managementPartnering with Finance, Accounting, Operations, and Intake teams to identify service demand gaps and growth opportunities based on client intake dataSupporting clinic marketing needs across locations, programs, launches, and service expansionsKey Responsibilities Digital Marketing & Performance Analytics Manage and optimize digital marketing channels including Google Ads, Video Ads, Meta Ads, SEO initiatives, and remarketing campaigns Monitor website analytics, user journeys, conversion funnels, and campaign performance across all brands and clinic locations Build and maintain marketing dashboards and reporting systems for lead generation and acquisition performance Analyze cost-per-lead, conversion rates, return on ad spend, and patient acquisition metrics Collaborate with external vendors, agencies and internal marketing team to improve campaign effectiveness, digital visibility and engagement Clinic Marketing Operations Support marketing initiatives across clinic locations and regional markets Identify clinic-specific marketing opportunities based on intake demand, referral trends, and operational growth targets Work closely with Operations teams to support new clinic launches, acquisitions, and service expansions Coordinate local marketing needs including promotional materials, campaigns, digital listings, and community visibility initiatives Ensure clinic marketing and advertising efforts align with brand standards and patient experience expectations Provide support, leadership and oversight to the Social Media Coordinator alongside the Marketing Manager: Brand & Content Lead social media reporting, campaign analytics, and audience growth strategies Monitor engagement performance and identify opportunities for audience acquisition and community growth Collaborate with the content team, and Finance & Accounting to ensure campaigns align with clinic objectives and service priorities as needed Assist in diversifying marketing channels to improve reach, engagement, and patient conversion Financial & Intake Data Collaboration Partner with Finance and Accounting teams to analyze patient intake trends, service demand, and program performance Identify gaps in clinical service demand and opportunities for marketing support based on intake reporting Support forecasting and growth planning through marketing performance insights and lead analysis Develop reporting frameworks that connect marketing performance with operational and revenue outcomes Assist leadership teams in making data-informed decisions around clinic and program growth Cross-Functional Collaboration Work closely with Marketing Manager: Brand & Content to align campaign messaging and digital execution Collaborate with Operations, Intake, and Clinical Leadership teams to support patient acquisition goals Coordinate with external vendors, advertising partners, and creative agencies as needed Support internal reporting processes and executive-level marketing performance updates Educate internal stakeholders on marketing analytics, reporting metrics, and digital best practices with quarterly updates What Success Looks LikeWithin 12-18 months, this role will have: Improved lead tracking visibility and reporting accuracy across all clinic locations Increased patient acquisition performance through optimized digital campaigns Established clear reporting systems connecting marketing activity to intake and revenue outcomes Improved website conversion rates and digital engagement metrics Supported measurable clinic growth through data-driven marketing recommendations • Strengthened collaboration between Marketing, Operations, Finance, and Intake teams Qualifications5–8+ years of experience in digital marketing, performance marketing, marketing analytics, or integrated marketing Experience in healthcare, mental health, multi-location organizations, or regulated industries strongly preferred Strong understanding of digital advertising platforms including Google Ads, Meta Ads, and analytics tools Experience with CRM systems, lead tracking platforms, and reporting dashboards Strong analytical and problem-solving skills with the ability to interpret complex data sets Understanding of SEO, website optimization, conversion tracking, and digital acquisition strategies Core CompetenciesCommunication: Communicates clearly and effectively; strong presentation and active listening skills. Problem Solving:Analyzes issues thoroughly and develops effective solutions. Quality Focus:Produces accurate work and proactively identifies opportunities for improvement. Results Driven:S ets clear goals and works consistently to achieve desired outcomes. Project Management: Effectively monitors project progress and ensures accountability for outcomes, Strategic Thinking: Establishes and communicates vision and applies creativity to solutions.#J-18808-Ljbffr