Company Description MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI. Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world. That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely. Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community. It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact. Overview As an Account Manager (PR, Integrated), your job is to partner with clients to relentlessly pursue innovative creative thinking, with a focus on identifying and leveraging new trends, executing programs, and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders. This role requires a passionate team leader with very strong creative, strategic thinking and organizational abilities. A creative and analytical thinker who can create cross-channel digital media strategies for our clients. Responsibilities Develop and support client communications across PR, events, media relations, and social media. Oversee various aspects of client programs, including research, strategy development, campaign execution, paid digital and social advertising, analytics, and reporting. Exhibit a deep understanding of client information, including business strategy, industry insights, and key stakeholders. Proficient in industry-standard tools and platforms, with strong research and data understanding, particularly in social and digital strategies, investigative research, and campaign analysis. Generate award-winning, creative ideas to boost client results and brand influence. Relentlessly pursue program effectiveness, managing day-to-day activities, implementation, monitoring, and evaluation. Foster creative thinking and inspire innovative approaches. Craft engaging content for media materials, such as editorial pieces, advisories, press releases, fact sheets, and briefing books, showcasing strong writing skills. Cultivate robust relationships with media contacts through written and verbal outreach, while efficiently managing media lists. Develop strategic social media and influencer campaigns to expand client communities and meet business objectives. Offer expert counsel to clients and colleagues on media, influencer, and digital trends, serving as a trusted thought leader. Cultivate enduring client relationships, proactively meeting their needs, proposing and implementing innovative ideas, and delivering expert counsel and exceptional service. Provide timely progress feedback to management. Promote an inclusive culture by coaching and mentoring team members. Qualifications 4-6 years of experience in public relations with consumer, lifestyle and/or health brands. Extensive experience in media relations, social media, event management and influencer relations. Experience with social media platforms such as Facebook, Instagram, Twitter, Pinterest, etc. is needed. A passion for working with exciting international brands. Post-graduate diploma in Public Relations, Corporate Communications or related discipline. Track record of developing creative public relations strategies and programs. Entrepreneurial spirit and excitement to become an integral part of a new kind of agency. Excellent communication skills, dynamic, team player, excellent time management and organizational skills. Passionately committed to collaboration. Excellent cross-functional leadership, presentation and communication skills; dynamic team player. Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks. Superior time management and organizational abilities. Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners. Ability to be flexible in a changing work environment and work well under pressure. Additional Information At MSL, you’ll do meaningful work for some of the world’s most influential brands—alongside a team that values ambition, creativity, and authenticity. We offer: Competitive compensation and benefits, including generous vacation and mental health support. Hybrid work environment and flexible scheduling. Parental leave top‑up and professional development allowances. Regular social events, wellness programs, and volunteer opportunities. Access to world‑class learning and leadership development through Publicis Groupe. A culture that celebrates collaboration, innovation, and career growth. This is a hybrid role tied to our Toronto office. Salary Transparency matters to us. The salary range for this position is CAD$68K‑$72K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision‑making. We believe in a human‑first approach, where your experience and potential are recognized by people. Application To apply for this position, click ‘Apply’ and easily submit your resume. Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at MSL. We look forward to meeting you! Equal Opportunity Employment Statement MSL is committed to workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process. #J-18808-Ljbffr