Introduction At Gallagher Benefit Services, you’re a trusted partner to organizations navigating some of their most important people decisions. We help clients build better workplaces, where people feel supported, empowered, and inspired to thrive. Whether it’s shaping benefit strategies, designing wellbeing programs, or advising on workforce challenges, the work you do here creates meaningful change for businesses and the people who power them. We’re a community of bold explorers, trusted experts, and compassionate partners; working side by side to solve problems, and shape the future of work. Here, curiosity is encouraged, collaboration is second nature, and your ideas have room to grow. If you’re looking for a place where your contribution matters and where you can help build a better world of work; think of Gallagher. We believe that every candidate brings something special to the table, including you! We currently have an existing vacancy within our organization, so, even if you feel that you’re close but not an exact match, we encourage you to apply. How you'll make an impact Through focused and consistent marketing communication of value propositions and positioning for Gallagher’s benefits, HR and talent management consulting practices, you will lead marketing strategies that foster business development and cross‑solving efforts between all Benefits & HR practices (e.g., Employee Benefits, Retirement, HR & Compensation Consulting, etc.) and other Gallagher divisions. You will work directly with Consulting Practice Leaders, Divisional and Enterprise Marketing Teams to deliver strategic, data‑driven marketing programs that drive sales for these growing practices. Get ready to be a go‑to strategic marketer who develops content and targeted campaigns to support lead generation! Gallagher’s Senior Manager, Practice Marketing – Canada will analyze our current service/consulting offerings to develop marketing programs utilizing various types of deliverables to support new business development, accelerate opportunity velocity, and expand and retain existing business. Responsibilities Drives marketing strategy for designated consulting practice areas or client solutions of the benefits and HR consulting division – including talent management services. Actively consults with consulting practice leadership as their go‑to marketing lead, who leverages market intelligence, persona profiles and engagement data to determine practice thought leadership, sales and marketing strategies that will drive new lead generation, move opportunities through the sales pipeline quickly, and ensure retention of clients. Coordinates consulting practice marketing programs including an editorial calendar (webinars, whitepapers, conference speaking submission deadlines and engagements, client seminars, etc.), omnichannel promotional plans, supporting collateral development and delivery. Owns project plans, timing and budgeting. Drives and champions value proposition and positioning for consulting practices, solutions and expertise. Develops data‑based lead generation programs in collaboration with Campaign Management and Marketing Automation teams. Works with Campaign Management team to consistently review program performance, using data and insights to adjust tactics, improve program performance, target best‑suited potential opportunities. Delivers program reporting and engagement data to propel sales follow up. Surface results to key stakeholders and leadership and utilize for annual and ongoing planning. Supports positioning and marketing of various client solutions and proprietary resources to competitively support Gallagher’s holistic consulting and data‑driven approach to benefits and HR. Partners with in‑house creative agency, Marketing Automation, Web and Social Media teams to integrate key messaging and positioning through all collateral materials and provide strategic direction empowering teams to develop copy for marketing communications deliverables including, email and web content, case studies, newsletters, brochures, and other materials as needed. Coordinates the approval process with internal and external partners for project deliverables. Leads strategy and planning for consulting practice tradeshow/conference participation. Partners with Divisional, Regional and Industry Vertical event teams as applicable on execution. About you Bilingual in English and French Bachelor’s degree in marketing communications or similar field. 7 or more years related experience. Growth marketing and content strategy experience. Excellent, customer‑centric oral and written communication skills in English and French, with an emphasis on grammar, copywriting and proofreading. Skills & Experience Experience developing and managing project plans and editorial calendars including speaking submissions, speaking engagements and content releases. Experience gathering details on market dynamics, client needs and technology, and using this knowledge to build compelling content that highlights the value of a service offering. Excellent time management and interpersonal skills. Personal Attributes Positive personality. Analytical and creative thinker with an impeccable eye for detail and excellent problem solving skills. Highly motivated with a strong work ethic and the ability to operate independently with minimal supervision. Ability to accurately prioritize and productively manage multiple projects to meet deadlines. Ability to work and interact smoothly and effectively across multiple marketing channels and departments in a team‑oriented environment. This is the English version of a posting also available in French: ID 2026‑51826, Responsable principal, pratique du marketing, Canada (bilinguisme exigé). Please submit your application in the language of your choice. Compensation and benefits On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve: Flexible medical & dental coverage to meet your household's needs Life, Dependent Life and AD & D Insurance options Retirement savings including RRSP including a company match, TFSA, pension and more Employee Stock Purchase Plan Other benefits include: Educational expense reimbursement Employee assistance programs Discounted gym membership (GoodLife Fitness) Opportunity for flexible work arrangements Paid sick days & personal days Employee education recognition program Employee referral bonus program We value inclusion and diversity to review our Canada Eligibility Requirements Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work. Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest. We are an equal opportunity employer which values diversity in the workplace and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non‑conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as \"protected characteristics\") by applicable federal, state, or local laws. Equal employment opportunity will be extended in all aspects of the employer‑employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business. Artificial intelligence (AI) is not used to screen, assess or select applications for a position within Gallagher. Gallagher’s AI tool is used to assist in collecting information from the candidate, ask screening questions, and schedule interviews. However, the AI tool does not make any decisions with respect to any of the information, other than identifying candidates who may meet certain pre‑determined qualifications. #J-18808-Ljbffr