The Platform team creates the technology that enables Spotify to learn quickly and scale easily, enabling rapid growth in our users and our business around the globe. Spanning many disciplines, we work to make the business work; creating the infrastructure, tooling, frameworks, and capabilities needed to welcome a billion customers.About the TeamBackstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control. Backstage powers centralized software catalogs, standards, and AI enablement capabilities across open source, plugins, and SaaS offerings.Our customers include global enterprises and Fortune 100 companies transforming their engineering culture. This role leads marketing for Shipping Our Expertise (SOE), Spotify’s B2B SaaS business built on our platform capabilities, while also shaping the broader Spotify R&D brand.What You’ll DoSet and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brandBuild and execute growth strategies that drive measurable revenue, adoption, and customer expansionLead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyersDefine clear positioning and differentiated messaging for technical B2B audiencesPartner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial prioritiesEstablish and track full-funnel performance across awareness, acquisition, activation, retention, and revenueLead event and community strategy to increase visibility and generate qualified pipelineScale marketing operations through strong planning, dashboards, and performance reportingBuild, mentor, and grow a high-performing, data-informed marketing teamWho You AreYou have 10+ years of experience in B2B SaaS, growth marketing, or product marketingYou have 5+ years of experience leading and developing high-performing teamsYou have experience marketing developer tools, infrastructure platforms, or technical SaaS productsYou understand engineering culture and know how to communicate with technical audiencesYou have owned revenue or adoption targets and can demonstrate measurable business impactYou have led digital performance marketing, paid acquisition, and growth funnel optimizationYou are comfortable working with data, building forecasts, and using dashboards to guide decisionsYou balance commercial thinking with strong product intuition and user-centered mindsetYou bring structure and clarity to complex, ambiguous initiativesYou thrive in fast-moving environments and enjoy building new approaches from the ground upWhere You’ll BeThis role is based in TorontoWe offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.#J-18808-Ljbffr