Elevate premium cannabis brands as a Strategic Brand Manager with a focus on innovation and engagement. Enjoy a hybrid work model while leading brand development and market strategies across Canada.In this influential role, you will continuously evolve brand positioning to align with consumer needs and industry trends. Your responsibilities will include leading brand planning, managing product lifecycle, and monitoring performance metrics. You'll work collaboratively with diverse teams to foster enthusiasm and commitment to the brand's mission while achieving commercial goals.Key Responsibilities:• Oversee brand positioning aligning with consumer insights• Lead annual brand strategy development and execution• Manage SKU lifecycle, from introduction to discontinuation• Utilize market data for informed portfolio decisions• Collaborate with sales to enhance channel strategiesRequirements:• Experience in brand management within CPG is essential• Strong track record in product and portfolio analysis• Proven ability to drive key brand metrics and performance• Leadership experience in team management and performance• Familiarity with digital marketing tactics and budget oversightDrive brand excellence in a spirited cannabis landscape while influencing consumer experiences through innovative strategies and strong leadership.#J-18808-Ljbffr
Strategic Brand Manager Focused On Growth In Cannabis Industry
RUBICON ORGANICS™
toronto, toronto
Published 27 days ago
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