Marketing / PR / Events MoD is seeking a dynamic and strategicSenior Social Media Managerto join our client’s growing team! In this pivotal role, you will be responsible for crafting and executing a comprehensive social media strategy that drives awareness, engagement, and lead generation across key segments.Key ResponsibilitiesDevelop and execute a long-term, performance-driven social media strategy aligned with business prioritiesLead the planning and management of multi-platform campaignsWork collaboratively to design and optimize lead generation funnels that drive traffic to landing pages and email capture initiativesManage and optimize paid social campaigns through external agency relationshipsCreate and oversee high-quality, compliant social content, translating complex investment ideas into clear, compelling messagingOwn the social content calendar, ensuring consistent, timely, and strategic content deliveryKey Qualifications5-8 years of experience in social media management (financial services is a strong asset)Proven ability to build and execute strategic campaigns, not just manage day-to-day postingStrong understanding of lead generation, conversion funnels, and performance marketingHighly analytical, with experience using tools such as LinkedIn Analytics, Google Analytics and campaign tracking (UTMs)Strong project management skills with the ability to manage multiple initiatives simultaneouslyExperience with tools such as Hootsuite, Sprout, Canva, Adobe Creative Cloud, WordPress, and Mailchimp#J-18808-Ljbffr