eState Planner is on a mission to improve estate planning for Canadians by empowering professionals with modern, intuitive tools. Our platform helps legal and financial professionals deliver a more client-focused experience while improving efficiency and accuracy. Built with deep domain expertise, eState Planner combines intelligent, rule‑based technology with a user‑friendly interface to support the drafting of both simple and complex estate plans. About the role We’re looking for a hands‑on and strategic Marketing Manager to help us shape how eState Planner is positioned and trusted, and create demand as we continue to grow. This is a demand creation role focused on content, community, events, and partnerships — not paid acquisition. You’ll own how we show up to our audiences and play a key role in both expanding into new markets and reinforcing our presence in existing ones. You’ll work closely with our VP of Growth and collaborate with Sales and Customer Experience. This is a highly cross‑functional role with real ownership and impact. What you’ll do Drive demand across new and existing markets Build and execute initiatives to increase awareness and pipeline across new and existing markets Strengthen our presence and engagement within our current market while supporting expansion into new audiences Identify opportunities to improve top‑of‑funnel performance beyond paid channels Content & brand Own and execute our content strategy (website, social, thought leadership, partnerships) Create and repurpose high‑quality content that educates, builds trust, and reinforces our position in the market Help evolve our brand and ensure consistency across all channels Community, events, and audience engagement Help build and grow a community of legal and financial professionals around eState Planner Plan and execute events (virtual and in‑person) and manage our presence at industry conferences Develop partnerships and co‑marketing initiatives to expand reach and credibility Turn community and event engagement into pipeline in collaboration with Sales Cross‑functional collaboration Partner with Sales (BDRs/AEs) to support outbound efforts with messaging and assets Collaborate with the VP of Growth on campaign alignment and insights What we’re looking for 2–5 years of experience in marketing, ideally in SaaS or a startup environment demand generation, content, or brand‑focused roles Strong sense of ownership with a bias for action and a “get things done” mindset Strong writing, storytelling, and messaging skills Ability to think strategically and execute independently Comfortable operating in a fast‑paced, ambiguous environment Interest in legal, financial services, or legaltech is a plus Compensation & Benefits Base salary: $65,000 – $85,000 CAD Fully remote role with flexibility Why join us Own a critical part of our growth across both existing and new markets Work closely with Growth, Sales, and CX Build and shape our brand in a category that’s ready for change High autonomy with real impact on company growth Our commitment eState Planner is an equal opportunity employer. We believe diverse teams build better companies and are committed to creating an inclusive environment for all. #J-18808-Ljbffr