Join Team CARFAX as an Associate Marketing Automation Specialist At CARFAX, we are mission‑focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and customers. The role requires 2 days per week in our London, ON office, subject to change with future business needs. What you’ll be doing: Serve as SME for data management and database structure, ensuring the integrity of CARFAX consumer data across all platforms. Manage the integration of consumer data across marketing and CDP platforms, acting as the primary technical point of contact for data flow. Focus on storytelling with data by working closely with Product and Marketing teams to translate complex reporting into actionable messaging optimizations. Create and maintain comprehensive reporting on marketing efforts and KPIs, utilizing data to provide clear narratives on consumer behavior. Establish and manage reporting alerts and monitoring processes to proactively identify data anomalies or performance shifts. Assist in the creation of dynamic and highly personalized consumer messages by leveraging deep data insights and audience segmentation. Produce regular data‑focused presentations for peers and key stakeholders. What we’re looking for: Minimum 3 years of experience utilizing message automation tools (Iterable, SendGrid, Salesforce, etc.). Proven ability to act as a Subject Matter Expert (SME) for marketing databases and consumer data platforms (CDP). Proficiency in data storytelling, with the ability to analyze complex data sets and build reports that provide clear business insights. Previous experience with data management and visualization tools such as QuickSight, Power BI, Tableau, and Looker Studio. Minimum 3 years of experience working with marketing databases and consumer data platforms. Minimum 1‑2 years of experience with SQL for data extraction and analysis. Experience working collaboratively with cross‑functional teams to align data strategy with business goals. Familiarity with consumer data protection laws (CAN‑SPAM, CCPA, TCPA, GDPR, CASL, etc.). Experience in cross‑platform messaging (Push, In‑App, Web Push, SMS/MMS). Solid grasp of API and Webhook fundamentals. Strong attention to detail and ability to multitask successfully. Intellectually curious with an aptitude for learning and trying new things. Bonus Points: Preferably 1 year of experience in web analytics (Adobe Analytics / Google Analytics). Proficiency utilizing JavaScript, R, and/or Python. Previous SDK Integration and testing experience. Experience managing multi‑year consumer relationship building (i.e., subscription or membership programs). Previous experience migrating to new consumer messaging tools. Previous work in the automotive space. Two or more years of experience working with Segment (CDP). Two or more years of experience working with Iterable, Klaviyo, and/or SendGrid. What’s in it for you: Competitive compensation, benefits and generous time‑off policies. 4‑Day summer work weeks and a winter holiday break. 401(k) / DCPP matching. Annual bonus program. Casual, dog‑friendly, and innovative office spaces. For a comprehensive list of benefits, please visit our website: Vacancy Status: This posting is for an existing vacancy. Base Salary: The anticipated base salary range for this position is CAD $64,000 to $86,500 annually. Final base salary will be determined based on geographical location, experience, and qualifications. #J-18808-Ljbffr