Senior Analyst, Audience Analytics | Toronto As a Senior Analyst, Audience Analytics within the Audience Centre of Excellence (COE) team, you will play a critical role in supporting the CDP (Customer Data Platform) audience strategy and operations. This position requires a strong analytical mindset, excellent problem‑solving skills, and the ability to work collaboratively with cross‑functional teams. You will support Loblaw Digital (LD) and PC Optimum, collaborating with the LD Personalization team, Loyalty Product teams, and LD divisional Growth teams on audience strategy, segmentation, and analytical needs. What You’ll Do: Conduct in-depth analysis of CDP ID resolution and C360 results to identify trends, patterns, and insights in support of audience strategy. Collaborate with the Senior Manager to present findings to business unit Spoke teams, providing actionable recommendations based on the analysis. Utilize query logics to translate audience requirements into audience prototypes. Collaborate with the Data Core team to provide clear and comprehensive requirements for the production of data products. Ensure that the data products enable Spoke teams to perform analytics on customer data effectively. Develop and build robust visualization and analytics products to help Spoke teams better understand their customer base. Utilize tools and technologies to create user‑friendly and insightful visualizations and analytics products. Build audience segments in CDP and push them to the activation platform. Continuously monitor and aid Spoke teams to adopt the use of CDP for self‑serve segmentation needs. Build audiences in the experimentation platform in support of onsite and in‑app experimentation for all LOBs. Develop comprehensive training materials to educate BU partners on the platform and its functionalities. Provide training sessions to BU partners, ensuring they have a clear understanding of how to effectively utilize the platform. Champion data governance and data stewardship, and monitor privacy features of our data platforms and provide recommendations on staying compliant with the current legislative environment. Stay up‑to‑date with industry trends and regulatory changes in the ad tech industry that could have an impact on the business. What You Bring: A Bachelor’s degree, preferably in Marketing, Mathematics or Economics, with a solid understanding of data analytics. 3+ years of experience in data analysis, audience insights, and analytics, preferably in a marketing or audience analytics role. Hands‑on experience with media buying platforms (ex. Google, Meta, Pinterest) to create segments, push audiences live and prepare audience analysis. Familiarity with customer data platforms (CDPs) and audience strategies is a plus. Solid ability to query transactional, loyalty raw data using SQL, and Python skills are a must. Experience with Google Cloud Platform and BigQuery is a big plus. Proficiency in data visualization tools (i.e. Looker, Data Studio, etc.). Strong analytical skills and problem solving skills with the ability to translate data into actionable insights. Excellent communication skills, both written and verbal, with the ability to present complex information in a clear and concise manner. Self‑directed, proactive and able to define and execute projects independently. Curious by nature with strong analytical skills, problem solving skills, attention to detail, and exceptional organizational skills. Ability to work in a fast paced, multiple project environment on an independent basis and with minimal supervision. Comfortable with ambiguity and balancing multiple priorities/needs. Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process. Hiring Range / Échelle salariale à l’embauche : $80,000.00 - $110,000.00 (per year / par an). A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. Loblaw recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. At Loblaw, we celebrate diversity and strive to build a culture of inclusion where differences are embraced, valued and supported. We are committed to being an equal opportunity employer and encourage people from all backgrounds and identities to apply to our jobs. Accommodation in the recruitment, assessment, and hiring process is available upon request for applicants with disabilities. We thank all candidates for their interest but please note, those candidates who meet the minimum requirements for the position will be contacted. If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team. #J-18808-Ljbffr