The Digital Communications Specialist supports the planning, creation, execution, and optimization of CNLA’s public-facing digital communications across multiple brands and initiatives, including Plants Love You TM, Communities in Bloom, Green Cities Foundation, and Garden Centres Canada. This role is responsible for helping deliver engaging social media campaigns, maintaining and updating websites, supporting paid digital initiatives, and producing high-quality written and visual content that aligns with brand standards and organizational priorities.This is a hands‑on role for someone who is organized, adaptable, collaborative, and comfortable working in a fast‑paced, complex, not‑for‑profit environment with multiple stakeholders, priorities, and deadlines. The successful candidate will help take day‑to‑day social media execution and website maintenance to the next level, while strengthening digital consistency, responsiveness, accessibility (AODA) and search performance.Key ResponsibilitiesPlan, create, schedule, publish, and monitor content across CNLA and affiliatedSupport the execution of multi‑channel campaigns that build awareness, engagement, and trafficMaintain and update websites in Webflow, WordPress, and related platformsSupport paid digital campaigns, including Meta Ads, Google Ads, and related campaign setup, monitoring, and optimizationApply basic SEO best practices to website content and campaign landing pagesMonitor and report on social, web, and campaign performance using platform analytics and reporting toolsManage content calendars, scheduling workflows, approvals, and asset organization across multiple brandsDraft clear, accurate, audience‑focused copy for social media, websites, ads, email, and other digital channelsCreate basic graphics and digital assets using Adobe Creative Suite and/or CanvaEnsure content follows strict brand guidelines and maintains consistency across platformsMonitor comments, inboxes, reviews, and public‑facing engagement, escalating issues where neededCoordinate with internal teams, external partners, vendors, and stakeholders to gather content, meet deadlines, and support campaign deliverySupport photography, short‑form video, and content capture as neededHelp ensure websites and digital content meet accessibility, quality assurance, and usability standards (AODA, WCAG, CASTL)Participate in the development and execution of the awards shows and industry events.Perform other related communications and digital marketing duties as assignedQualificationsPost‑secondary education in communications, marketing, public relations, journalism, digital media, or a related field3+ years of relevant experience in digital communications, social media, marketing, or website content managementDemonstrated experience in planning and executing public‑facing social media campaignsExperience maintaining websites using Webflow, WordPress, or similar CMS platformsStrong writing, editing, proofreading, and verbal communication skillsExperience with paid digital platforms such as Meta Ads and Google Ads is a strong assetWorking knowledge of SEO, website analytics, and campaign reportingExperience with design tools such as Adobe Creative Suite and/or Canva is an assetExperience with email marketing platforms and social scheduling tools is an assetStrong organization, project coordination, and time management skillsComfortable taking direction, managing shifting priorities, and working collaboratively with multiple stakeholdersExperience in a not‑for‑profit, association, or multi‑brand environment is an assetMust be able to pass a background checkWhat We OfferFull‑time role with hybrid flexibilityMilton Head Office or remote arrangement, depending on the candidate and situationProfessional DevelopmentTechnology providedA collaborative communications team working across high‑profile national brands and#J-18808-Ljbffr