Love Ur Curls® is a Toronto-based DTC (direct-to-consumer) hair care brand that’s backed by Y Combinator, Sound Ventures, Comcast and other notable VCs and angel investors. Since launching in 2017, we have shipped over 8 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned thousands of 5-star reviews. Our mission is as simple as the products we create: to encourage people to genuinely love and accept themselves so that their unique beauty can shine through. To learn more about us, visit The Role Do you live and breathe growth — not just as a designer, but as a builder of momentum? At Love Ur Curls®, creative isn’t just about aesthetics: it’s the engine that powers our expansion. We’re seeking someone who is passionate about scaling a brand, experimenting boldly, and creating communication that doesn't just look good, but moves the needle. If your mindset is always growth-first — constantly looking for the next win and the next iteration — this role is your chance to make a massive impact in a fast-growing, trend-forward brand. The Mission We are looking for a Senior Digital Designer who lives at the intersection of high-end brand aesthetics and hard-hitting performance data. This isn’t a "make it pretty" role—this is a "make it convert" role. The Growth Mindset is your most vital tool. You will be the creative engine for our growth team, primarily focused on Paid Ads, with a dotted line directly to the Chief Digital Officer. Your mission is to bridge the gap between our unique brand identity and iterative, data-driven experimentation to drive massive demand. Key Responsibilities Performance-First Design: Lead the visual strategy and execution for all paid acquisition channels (Meta, TikTok, Google, etc.), focusing on high-performing video, static, and motion assets. Iterative Testing: Rapidly produce creative variations based on performance data. You’ll take winning hooks and iterate on them to beat the control and lower CAC. Conversion-Driving Vehicles: Provide design support for SEO-driven content and Web/Landing Pages , ensuring a seamless, high-converting journey from the first ad click to the checkout. Strategic Collaboration: Work closely with the Growth team to translate complex data into creative hypotheses. You aren't just taking orders; you're contributing to the growth roadmap. Brand Guardianship: Ensure that even our most aggressive experiments feel premium, authentic, and perfectly aligned with the Love Ur Curls® DNA. Skills & Requirements Growth-First DNA: You are obsessed with "the why" behind the click. You view a failed A/B test as a learning opportunity and a data point, not a critique of your art. Expert Craftsmanship: Mastery of Adobe Creative Suite (Photoshop, Illustrator, After Effects) and Figma. Motion Graphics: Strong ability to create thumb-stopping motion and short-form video content that feels native to social platforms. Direct Response Knowledge: You understand the psychology of conversion—hierarchy of information, CTA placement, and the power of a strong hook. Experience: 5+ years in a fast-paced creative environment, ideally within a D2C brand or a performance marketing agency. Ready to tell stories, create magic, and grow our community? Submit your portfolio with your application — we can’t wait to see your work! #J-18808-Ljbffr