Manager, Social & Influencer Strategy – Toronto, Canada Weber Shandwick offers forward‑thinking, award‑winning integrated communications services, and we’re looking for a specialized manager to lead social media and influencer marketing across complex campaigns. Position profile We are currently seeking a Manager, Social and Influencer to join our team in Toronto. We want a collaborative, self‑starter with deep expertise in social platforms and influencer marketing, the proven ability to craft compelling storytelling narratives, and the skill to translate them into creative digital strategies. The ideal candidate will be a thinker and doer, ready to support the team on everything from planning and managing sophisticated social media and influencer campaigns, compiling and analysing reports, and participating in creative brainstorms. Understanding of the intersection of paid, owned and earned social in brand and PR campaign orchestration is essential. Responsibilities Apply best‑in‑class social and influencer practices across organic and paid channels. Collaborate with the Integrated Media team and client leads to develop social media and influencer strategies and proposals, defining creator roles within campaign ecosystems. Manage always‑on social accounts, including content calendars and execution. Develop, source, contract, brief, and approve creator‑first campaigns from end to end. Build and maintain creator rosters and relationships, identifying the right mix of tastemakers, educators, converters and community voices. Conduct landscape and social listening research to uncover content, creative and strategic opportunities. Oversee social content development and work with the in‑house content team. Lead end‑to‑end social‑first influencer campaigns. Create and present performance reports that track campaign results and provide insights for future planning. Utilise social listening tools for audits, reporting and campaign monitoring. Manage budgets, deliverables, timelines and performance expectations across campaigns. Provide platform‑specific counsel to prevent, mitigate and manage issues and crisis scenarios. Establish KPIs and measurement frameworks for influencer marketing, including earned reach, content performance, audience response and conversion indicators where applicable. Assist with digital education and training programs for the wider agency. Support new business proposals. Requirements 3–5 years of experience in social media, influencer marketing or integrated communications (agency experience preferred). Proven end‑to‑end influencer campaign experience: creator sourcing, briefing, contracting, content development and performance reporting. Strong understanding of integration across paid, owned and earned social channels. Excellent written, verbal communication, presentation, collaboration and problem‑solving skills. Experience with social and influencer analytics and monitoring tools (Sprout, CreatorIQ, Later, Tagger, Hootsuite, or similar). Experience with social listening tools (e.g., Talkwalker, Brandwatch, Meltwater) and applying insights to strategy. Preferred experience in setting up paid campaigns on Meta and TikTok platforms. A BA or BS, or equivalent degree in communications, digital marketing or a related discipline. Salary Range CAD $65,000 – CAD $80,000. Equal Opportunity Employer Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnicity or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at #J-18808-Ljbffr