Position Overview The Marketing Manager at Earth Rated is a strategic individual contributor role sitting at the centre of the marketing team, with full ownership of go‑to‑market execution across Earth Rated's grooming and clean‑up product categories. Reporting to the VP of Marketing, this role is the connective tissue of the brand, responsible for building and holding together the annual brand plan, ensuring every team, channel, and campaign is working from the same strategic playbook and showing up consistently at every consumer touchpoint. This is fundamentally a brand planning and go‑to‑market execution role. The Marketing Manager is expected to bring rigorous planning discipline, a strong understanding of integrated brand communications, and a proven ability to orchestrate cross‑functional teams around a shared calendar and commercial objective. Through a deep understanding of the consumer journey, retail and digital channel dynamics, and brand‑building fundamentals, the Marketing Manager translates brand strategy into clear, executable go‑to‑market plans that connect creative, social, sales, and e‑commerce into a single, coherent brand story. This role does not manage a team directly, but leads through influence, setting the standard for how the brand shows up, keeping internal stakeholders accountable to the plan, and ensuring the organization is always structured and prepared for the moments that matter most. Responsibilities Brand Planning and Marketing Calendar Own the development of Earth Rated's full‑year brand plan in close collaboration with the creative and social teams across both the grooming and clean‑up categories, translating brand strategy and commercial priorities into a structured, channel‑integrated marketing calendar. Define the key brand moments, product launch windows, and seasonal opportunities that will anchor the year, ensuring the calendar is built around moments that can drive meaningful awareness, trial, and velocity. Maintain the marketing calendar as a living document, regularly updated, clearly communicated, and used as the primary tool for cross‑functional alignment across creative, social, sales, e‑commerce, and retail partners. Ensure the brand plan clearly articulates the role of each category, each product, and each key moment in delivering against full‑year brand health and commercial KPIs. Partner with senior leadership and insights to pressure‑test annual planning assumptions, incorporating consumer data, competitive context, and channel performance into the plan from the outset. Go‑to‑Market Planning and Launch Execution Lead go‑to‑market planning and execution for all new product launches and major brand campaigns across both categories, owning the end‑to‑end 360 marketing plan from strategy through to in‑market delivery (e.g. coupons, sampling, cross‑category tactics, OOH, etc.). Build detailed Marketing 360 plans for every major launch (across retail and e‑commerce), defining the role of each channel, the timing of each activation, the assets required, and the metrics that will determine success. Work in close partnership with the sales and e‑commerce teams to ensure retail and digital channel strategies are fully integrated into the go‑to‑market plan, with channel‑specific tactics that reflect how consumers shop in each environment. Ensure launch plans account for the full consumer journey, from awareness and consideration through to trial and advocacy with clear thinking on how each channel contributes at each stage. Manage go‑to‑market timelines rigorously, identifying dependencies, flagging risks early, and holding cross‑functional partners accountable to key milestones and deliverables. Conduct post‑launch reviews for every major product or campaign, synthesizing performance data across brand health, velocity, and digital metrics into clear learnings that inform future planning. Launch Performance Tracking and Reporting Own the ongoing performance tracking of all new product launches, maintaining a clear and consistent view of how each launch is performing against its targets across brand health, retail velocity, digital metrics, and paid media return. Lead a recurring weekly launch tracking meeting with cross‑functional stakeholders — where performance data is reviewed, emerging trends are surfaced, and decisions are made collectively about whether plans or investment levels need to be adjusted in response to results. Evolve the cadence of launch tracking over time as products mature — moving from weekly to monthly reviews as launches stabilise, while maintaining the rigour and accountability of the process throughout. Build and maintain the reporting infrastructure including standardised launch scorecards, channel performance dashboards, and a consistent framework for measuring success that is agreed cross‑functionally before each launch goes to market. Prepare and deliver regular launch performance updates to the leadership team, translating complex, multi‑channel data into clear, concise narratives that highlight what is working, what is not, and what decisions or actions are being recommended as a result. Establish a culture of evidence‑based decision‑making within the marketing team using launch tracking data not just to report on the past but to actively shape in‑flight optimisations, future investment decisions, and the evolution of go‑to‑market planning approach over time. Integrated Brand Communications Act as the strategic integrator across the creative, social, and digital teams: ensuring that all brand communications are rooted in the same strategic brief, tell a consistent story, and ladder up to the annual brand plan. Partner with the social team across both organic and paid to ensure social programming is aligned to the marketing calendar, amplifying key brand moments and maintaining consistent brand messaging in the day‑to‑day feed. Work with the e‑commerce and digital teams to ensure digital channel communications such as retail media, email, and on‑site content reflect the brand plan and are timed to support launch and campaign windows. Cross‑Functional Accountability and Ways of Working Represent the Marketing team at the Product Commercialisation committees, supporting cross‑functional brand planning and post‑launch review decision making, ensuring all relevant stakeholders have visibility into the plan, understand their role in it, and are held accountable to their commitments. Act as the primary point of contact with retail sales teams and e‑commerce teams on creative planning for delivery of brand plan/marketing calendar and marketing 360 plans. Proactively flag misalignments, resource gaps, or timeline risks to senior leadership, bringing solutions alongside problems and maintaining a culture of accountability across the team. Benefits Health & Dental Insurance funded 100% by Earth Rated Virtual health care & consulting services through Consult+ Every‑day catered gourmet lunches, snacks, and hot beverages Hybrid work model with in‑office collaboration days on Tuesdays, Wednesdays and Thursdays A collaborative work environment Paid vacation time off including an office closure from December 24 to January 1 inclusively Access to a massage therapist The ability to bring your dog to work! #J-18808-Ljbffr