Partner Alliance Manager Date: Apr 13, 2026 Location: Toronto, ON, CA • Vancouver, British Columbia, CA • Oakville, ON, CA • Calgary, AB, CA Company: Softchoice Overview You are passionate about leading change and building relationships! As the Partner Alliance Manager (PAM), you will develop and manage our alliance for a portfolio of partners, including strategy, Go-To-Market (GTM) plans, sales team alignment, enablement planning, and execution. The role drives revenue‑driving programs and initiatives, evangelizes Softchoice’s value proposition for partners, and collaborates with cross‑functional stakeholders to build a profitable partner practice that delivers high product and service sales within your region. Responsibilities Work with GTM, Sales, Services, Operations, and Marketing personnel (including leadership) within Softchoice and our Partners to create a joint strategy that includes investments in Practice Development, co‑selling initiatives, marketing development funds, and Sales enablement programs. Work with the Partner Alliance and Demand Generation teams to execute plans in all supported/targeted regions, developing region‑specific plans, driving partner revenue growth, and delivering customer success. Build strategic plans around our security partners' investments to help Softchoice achieve field margin and profitability targets. Incorporate security partners’ sales plays, offerings, and industry assets/solutions into specific markets for local execution and engagement with our field sales team. Deliver key performance metrics and revenue reporting tied to strategies and initiatives in close alignment with internal and external stakeholders. Review sales play metrics/effectiveness on a recurring basis with partners, Softchoice Sales & Business Development teams. Ensure effective and timely internal & external communication and coordination of execution results. Evangelize the security value proposition through enablement programs, co‑developed by you. Inform which investments are needed to drive transformational change at Softchoice. Create and execute vendor sales incentive programs to support strategic initiatives, including contest design, communication, and reporting. Act as an expert on leveraging partner programs to develop pricing strategies and maximize profitability. Build and conduct quarterly business reviews with partners and Softchoice key stakeholders. Own the design, logistics, and content for partner visits, conferences, and partner‑driven customer events. Initiate account mapping and partner field relationships every month with key markets and report back wins. Qualifications Must have High motivation to achieve field margin and profitability targets. Experience introducing new offerings that align with category strategies and influencing others. Experience building sales training content and comfortable leading presentations. Confidence in creating, pitching, and securing incremental funding from partners. Demonstrated ability to lead cross‑departmental collaboration on strategic initiatives. Creative thinker, problem solver with strong presentation skills. Self‑managed, motivated, strong leadership skills, and ability to work well on a team. At least 4+ years of business‑to‑business sales, business development, brand or product marketing experience. Nice to have Proven ability to build, lead, and execute strategy in a cross‑functional environment. Strong tolerance for ambiguity; able to focus and execute in a changing environment. Demonstrated analytical, organizational, and project management skills, using relevant information to make timely and critical decisions. Excellent written and verbal communication and presentation skills. Experience managing relationships at various levels within an organization. A bachelor’s degree or equivalent (preferred). Familiarity with the security industry ecosystem is a plus. Compensation A reasonable estimate of the current base pay range for this position is $113,000–$141,000 annually + 20% Target Incentives. Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ. Benefits Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave Additional Perks: Employee Discount Program Equal Opportunity Employer We are an equal opportunity employer committed to diversity, inclusion & belonging . People seeking employment at Softchoice are considered without regard to any protected category including but not limited to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. Job Requisition ID: 7379 EoE/M/F/Vet/Disability #J-18808-Ljbffr