ShopThing is a premium, influencer-led live shopping marketplace powered by video. We connect global distributors, top-tier creators, and a highly engaged community of over half a million customers to shop luxury handbags, footwear, apparel, and more. Our biggest growth moments happen around high-impact live shows — creator events, luxury drops, seasonal tentpoles — that drive massive traffic spikes, new customer acquisition, and revenue surges. This is a 12 month contract. We’re looking for a Senior Manager, Performance Marketing & Live Campaigns to own both our paid growth engine and the strategic planning of major live-show campaigns that bring customers into the app. The Role This is a highly revenue-focused role at the centre of our biggest growth moments. You will: Own paid acquisition strategy and budget performance Plan and execute large-scale live-show campaigns that drive traffic into the app Build hype, urgency, and repeatable traffic playbooks around tentpole events Turn live shows into scalable acquisition funnels This role blends performance marketing, campaign orchestration, and growth strategy. You are both the architect and the operator. Responsibilities: 1. Live Show Campaign Strategy Lead campaign strategy for high-impact live shows, creator launches, luxury drops, and seasonal tentpole events Build pre-show, live, and post-show marketing plans designed to: Drive app installs, increase live attendance, maximize first-time purchasers, fuel retargeting pools Develop integrated channel plans across paid, email, SMS, push, organic social, and creator channels Create urgency-driven messaging strategies (limited inventory, exclusivity, luxury access) Build scalable “event marketing” playbooks that can be replicated across top-tier shows 2. Performance Marketing Ownership Own paid acquisition strategy across Meta, TikTok, Google, YouTube, and emerging channels Manage and allocate significant monthly budgets with clear ROAS, CAC, and revenue targets Build, launch, and optimize campaigns hands-on in-platform Create paid traffic surges ahead of key live events Optimize creative based on event performance data Scale winning ad formats tied to live moments 3. Creative & Ad Strategy for Live Events Produce high-converting ads built around: Creator hype, product exclusivity, countdown urgency, social proof from past shows, turn top-performing live show clips into paid ad assets Develop structured creative testing frameworks (hooks, formats, audiences, offers) 4. Revenue & Budget Accountability Own forecasting and budget allocation across always-on and event-driven spend Monitor CAC, ROAS, LTV, and contribution margin Evaluate event-level ROI and optimize future campaigns accordingly Present performance insights and recommendations to leadership Qualifications: 6+ years in performance marketing, growth marketing, or campaign strategy Proven experience managing paid media budgets with strong ROI accountability Experience running high-impact campaign moments (product launches, drops, flash sales, events, etc.) Deep expertise in Meta Ads Manager (required) Strong working knowledge of TikTok Ads and Google Ads Ecommerce, marketplace, or consumer tech experience preferred Highly analytical with strong intuition for urgency-driven marketing Comfortable operating in a fast-paced, high-growth environment You’ll Thrive Here If You: Think in traffic spikes and revenue moments Love building hype around big events Are obsessed with CAC, ROAS, and scaling what works Can move quickly and iterate in real-time around live moments Want to own one of the core growth levers of the business Compensation: $80,0000-$100,000 based on experience, including health and dental benefits About ShopThing We’re on a mission to transform the way people shop and sell through live video commerce. Hailed as the next evolution in e-commerce by industry analysts, we’re bringing this $430 billion gig economy to North America with the help of top-tier retail brands, influencers and 350,000+ customers. There's no such thing as a 'perfect' candidate. We're looking for an optimist with grit and determination, who is excited to face the challenges of a growing startup. ShopThing is the type of company where you can grow, and we encourage you to apply to us even if you don't 100% match the exact job description.