Golin is a progressive public relations agency with expertise ranging from brand-building and cutting-edge content to corporate reputation and measurement. Our Toronto office serves as a hub for innovative PR work across Canada, representing leading brands and organisations across diverse industries.Position Summary As Senior Manager, Influencer at Golin Toronto, you live and breathe the creator economy. You are a strategic influencer marketing expert who bridges brand objectives and culturally relevant voices to drive earned attention and measurable business results. You bring deep, hands‑on knowledge of the Canadian creator and influencer landscape, established relationships with talent and their representatives, and a proven ability to build programs that go beyond paid posts to create authentic brand advocacy. You know who’s rising, what’s resonating, and how to match the right creator to the right brand moment.Working within our g4 model, you will lead influencer strategy development across client accounts while mentoring team members to elevate our creator‑led capabilities. You will work closely with our earned media and content teams to ensure influencer programs are fully integrated into broader campaign strategies, contributing strategic thinking from the earliest stages of planning through to execution and measurement.You will also stay at the forefront of platform evolution, emerging creator formats, and measurement innovation, bringing fresh thinking and a test‑and‑learn mindset to every program. This role offers significant potential to deepen your expertise and grow your career within a collaborative, high‑performing team.Key Responsibilities Strategy & counselDevelop comprehensive influencer strategies aligned with client business objectives and integrated campaign goals, from brand awareness to product launches and cultural momentsProvide strategic counsel to clients on creator partnerships, platform selection, and content approaches, drawing on a native understanding of how audiences engage with creators across different channels and formatsCreate compelling influencer briefs and creative frameworks that balance brand requirements with authentic creator expression, informed by what actually works in the spaceLead influencer POV development on emerging platforms, trending formats, creator compensation models, and shifts in the creator economy, serving as the team’s go‑to authority on what’s nextInfluencer relations & executionBuild and manage direct relationships with influencers, creators, talent agents, and publicists across the Canadian market, with the credibility that comes from genuinely understanding their workDiscover and vet relevant voices for client brands through platforms, database tools, social listening, and your own cultural fluency and networkOversee end‑to‑end program execution including contracting, content reviews, timelines, approvals, and reportingStay current on platform algorithm changes, creator monetisation tools, compensation benchmarks, content trends, and community dynamics across key channelsDevelop measurement frameworks that tie influencer activity to client KPIs and business outcomesContribute to program reporting with actionable insights and strategy optimisationsEvaluate and recommend influencer technology, tools, and platforms to enhance team capabilities and efficiencyLeadership & growthMentor and coach junior and mid‑level team members in influencer marketing best practices, with potential to directly oversee individuals as the team evolvesIdentify opportunities to expand influencer services within existing client relationships and support new business effortsStay ahead of creator economy trends and bring fresh thinking to client challengesBuild relationships with talent management agencies, creator platforms, and vendor partners to enhance our capabilitiesIdeal QualificationsBachelor’s degree in communications, marketing, public relations, or a related field5+ years of progressive experience in influencer marketing, digital communications, or public relations with significant focus on creator‑led programs; this should be a space you’ve built a career in, not a capability you’ve added onProven track record building influencer strategies from scratch and delivering measurable results at the brand levelDeep, current understanding of the Canadian creator landscape, including established relationships with influencers, talent agents, and management companiesA genuine, demonstrable fluency in creator culture: you follow the space because you’re passionate about it, not because a brief told you toStrong expertise in content strategy and emerging formats across major platforms, with the judgment to know what will and won’t work for a given audienceExperience identifying and managing influencer rosters, developing partnerships, negotiating contracts, and using measurement and discovery toolsExceptional written, verbal, and presentation skillsStrong strategic thinking balanced with flawless executionTrack record of mentoring and developing talentHighly collaborative and aligned with the positive culture we’ve built at Golin Canada over the past decade — we are agile, responsive, flexible, collaborative, and kind while being committed to driving superior results for our clientsExperience in earned media relations considered a strong asset#J-18808-Ljbffr